Add value to status
Tier levels are associated with benefits. The higher the tier, the more exclusive the brand experience is.
Create more targeted experiences
Segment your customer base more effectively with tiers. Doing so improves the experience and provides targeted communication.
Establish a long-lasting relationship
Tier-based programs keep customers engaged for a longer period of time. And it’s an excellent gamification element, because reaching a new tier feels like an achievement, pushing the customer to keep ranking up.
Use behavioral science in your favor
Maintaining tier levels is just as important and desirable for customers as reaching higher ranks. Customers are willing to keep spending to prevent losing valued privileges.
Shield yourself from the competition
Distinguish your customer experience from the competitors’ with great benefits for the highest tiers. Also, high commitment time discourages high-spenders from switching.