Support brand building
Associating your brand with a great shopping experience has a high potential to drive additional customer acquisition and promote brand awareness.
Generate a sense of gratitude
Since benefits are granted unconditionally, members feel indebted, rather than entitled, to the privileges. This helps to establish an emotional connection.
Easy to manage
Running a perks program isn’t difficult: there’s no liability due to the absence of points, and you’re free from commitments since there are no achievable statuses.
High value for actual cost
Exclusive services and transaction-related privileges are seen as valuable, even though they represent a relatively low cost for companies in most cases.
Highlight services unique to your brand
If your business is characterized by exclusive services that are hard to duplicate, it’s a great idea to put them in the spotlight with the help of a perks program.