Perks – Join & Enjoy

Perks – Join & Enjoy

A loyalty program based on perks grants benefits and rewards to all members, regardless of how long a member has been enrolled. The expectation is to generate emotional attachment with the brand, which could lead to recurring purchases.

Benefits

Support brand building

Associating your brand with a great shopping experience has a high potential to drive additional customer acquisition and promote brand awareness.

Generate a sense of gratitude

Since benefits are granted unconditionally, members feel indebted, rather than entitled, to the privileges. This helps to establish an emotional connection.

Easy to manage

Running a perks program isn’t difficult: there’s no liability due to the absence of points, and you’re free from commitments since there are no achievable statuses.

High value for actual cost

Exclusive services and transaction-related privileges are seen as valuable, even though they represent a relatively low cost for companies in most cases.

Highlight services unique to your brand

If your business is characterized by exclusive services that are hard to duplicate, it’s a great idea to put them in the spotlight with the help of a perks program.

Limitations

There’s a lack of segmentation, which can lead to low personalization. Perks programs also suffer from a lack of customer investment. Since customers have no clear goal to work towards, their shopping behavior is slower to change.