Associating your brand with a great shopping experience has a high potential to drive additional customer acquisition and promote brand awareness.

Since benefits are granted unconditionally, members feel indebted, rather than entitled, to the privileges. This helps to establish an emotional connection.

Running a perks program isn’t difficult: there’s no liability due to the absence of points, and you’re free from commitments since there are no achievable statuses.

Exclusive services and transaction-related privileges are seen as valuable, even though they represent a relatively low cost for companies in most cases.

If your business is characterized by exclusive services that are hard to duplicate, it’s a great idea to put them in the spotlight with the help of a perks program.

There’s a lack of segmentation, which can lead to low personalization. Perks programs also suffer from a lack of customer investment. Since customers have no clear goal to work towards, their shopping behavior is slower to change.