The goal of setting up communities is to provide each of your customer segments with an experience that goes beyond transactions, setting you apart from the competition.

Communities can be centered around a popular product, such as a gaming console; a lifestyle or hobby, for example running or wellness; or even ethical values, like sustainability.

Associate your brand with a sense of belonging by attracting customers with specific interests. Community membership can be free or tied to access criteria.

By targeting a smaller audience with a common interest you’ll get to know these customers better and be able to provide targeted offers that really resonate.

Communities aren’t standalone loyalty programs, but are instead an add-on to another loyalty program structure, such as Earn & Burn, allowing you to add new touchpoints to your original framework.