Associate each challenge with a benefit. If customers wish to continue their progress, they need to repeat certain actions, fostering the creation of a habit.

Customers can also be prompted to complete other engagement actions, such as social media sharing, content creation or other brand engagement.

Since each challenge (or badge) is the result of a series of interactions, you can pick the ones that fit your business goals the most.

By associating incentives with a challenge or a badge, customers have to complete a mission in order to unlock a benefit, just like in a game.

These programs encourage customers to follow your instructions in a fun way, without feeling restricted. Explore how customers respond to incentives and use that valuable loyalty data later on.

A potential issue with gamified loyalty programs if challenges become too complex, it can be hard to explain the rules, demanding additional communication efforts on your part. The system also requires regular updates, or else the concept becomes stale and customers abandon the program.