Gamified programs – Play & Unlock
Gamified programs – Play & Unlock

Benefits
Encourage repetitive behavior
Associate each challenge with a benefit. If customers wish to continue their progress, they need to repeat certain actions, fostering the creation of a habit.
Engagement beyond transactions
Customers can also be prompted to complete other engagement actions, such as social media sharing, content creation or other brand engagement.
Incentivize specific interactions
Since each challenge (or badge) is the result of a series of interactions, you can pick the ones that fit your business goals the most.
Gamified customer experience
By associating incentives with a challenge or a badge, customers have to complete a mission in order to unlock a benefit, just like in a game.
A safe choice to launch with
These programs encourage customers to follow your instructions in a fun way, without feeling restricted. Explore how customers respond to incentives and use that valuable loyalty data later on.